Privacy Policy

Our privacy policy explains how information is collected, used and disclosed by Roof with respect to your access and use of Roof’s services, whether through our website (located at, Roof’s mobile application or in connection with social networking services (referred to below as “Roof”).

What Information Do We Collect?

We collect certain information you provide to us when using Roof, such as when you create an account and profile, add payment methods, send us an email or post information or other content to Roof. We may collect certain personal information, like your name, picture, email address and phone number, bank account information, and billing information, as well as certain non-identifying information, like your gender, birthday and zip code. We will also collect the contact information of your housemates(friends), if you choose to connect your contacts and address book information with Roof and your login credentials to your social network accounts, such as Facebook and Twitter, if you choose to connect those accounts with your Roof account.

We also automatically collect certain information when you use Roof, such as your location/GPS coordinates (if you enable this feature), a device identifier, MAC address, wireless service provider, Internet Protocol (IP) address (if using a browser), operating system, the browser type, the address of a referring site and your activity on Roof. You can enable or disable location services when you use Roof at anytime, through your mobile device settings. This information is not treated as personal information unless we combine it with or link it to any of the personally identifiable information mentioned above.

We may also automatically collect certain information through the use of “cookies” These are small files that your browser places on your computer. We may use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage by our users and web traffic routing on our services, and to improve our services. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.

How Do We Use the Information We Collect?

We use the information collected through Roof for the purposes described below:

  • to provide our services or information you request, and to process and complete any transactions;

  • to respond to your emails, submissions, questions, comments, requests, and complaints and provide customer service;

  • to monitor and analyze usage and trends, and to personalize and improve Roof and your experiences when you use Roof, such as providing content or features that match your profile or interests (including ads), and to increase the functionality and user friendliness of our services;

  • to send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, our services;

  • to find and connect with your housemates(friends) (when instructed by you);

  • to notify your housemates about household activity;

  • to let you communicate with your housemates on Roof;

  • to keep accountability and transparency among housemates;

  • to transact payments on Roof; and

  • for any other purpose for which the information was collected.

What Information Do We Share With Third Parties?

We will not share the personal information we have collected from you, except as described below:

  • with your housemates on Roof with whom you want to share your info on Roof, and according to the preferences set in your account;

  • with certain social networking services, if you allow such sharing through our services; (Facebook, Twitter, Instagram, Pinterest)

  • with service providers who are working with us in connection with the operation of our site or our services (these service providers have access to your personal information and can use it in accordance to their privacy policy upon receiving your explicit permission);

  • we may share aggregated information and non-identifiable information with third parties for industry analysis, demographic profiling and other similar purposes;

  • when you give us your consent to do so, including if we notify you that the information you provide will be shared in a particular manner and you provide such information;

  • when we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests or legal authorities, including responding to lawful subpoenas, warrants or court orders;

  • to enforce or apply our privacy policy, our terms of use or our other policies or agreements; and

  • in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personal information may be disclosed or transferred as one of our business assets.

  • when assisting you in adding a bank account, we use service provider Plaid to find and authenticate your bank account. Plaid’s privacy policy can be found here

With the exception of the service provider Dwolla, we are not responsible for the actions of service providers or other third parties, nor are we responsible for any additional information you provide directly to any third parties.

We work with the service provider Dwolla to provide customer service to our joint customers. Dwolla may pass customers over to us if customers call them directly, as we are the best party equipped to answer most questions and are responsible for primary customer service.

Roof may contain links to other sites. Any information you provide on those sites is provided directly to the owner of that site and is subject to that party’s privacy policy. Our privacy policy does not apply to such sites, and we are not responsible for the content or privacy and security practices and policies of those sites.

What Steps Do We Take To Protect Your Information Online?

We take reasonable measures to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

Accessing and Modifying Your Information

If you have an account, you can access and modify the personal information you provided us that is associated with your account. You may “opt out” of receiving marketing or promotional emails from us by changing your account preferences or by following the instructions in those emails. If you opt out of these messages, you will still receive emails from us about your account, our services and other pertinent information related to our services. These communications are considered part of the service and your account, which you cannot opt-out from receiving.

If you want to delete your information and your account, please contact us with a request that we delete your account and information. We will take steps to delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records and as otherwise required by law.


Any information that is collected is subject to the privacy policy in effect at the time such information is collected. We may, however, modify and revise our privacy policy from time-to-time. If we make any material changes to this policy, we will notify you of such changes by posting them on our website, by sending you an email, or other notification, and we will indicate when such changes will become effective. By continuing to access or use Roof after those changes become effective, you are agreeing to be bound by the revised policy.


Please contact us if you have any questions about our privacy policy.